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1.精彩前置

1. Exciting front end

將視頻精華或懸疑的地方前置，引起用戶興趣干貨類:開頭先站在用戶的場(chǎng)景說出痛點(diǎn)或興奮點(diǎn)，然后再擺明證據(jù)，提出處理方法

Put the essence or suspense of the video in front to arouse users' interest Dry goods: first, stand in the user's scene and say the pain or excitement points, then show the evidence and propose solutions

劇情類:開頭制造懸念或把視頻內(nèi)精華快速粗剪放置前方，再正式進(jìn)入劇情

Plot: create suspense at the beginning or put the essence in the video in front of you quickly and roughly before you officially enter the plot

2.文案前置

2. Pre copy

設(shè)置一個(gè)疑問或沖突的懸念，吸引用戶期待和注意力

Set a suspense for questions or conflicts to attract user expectations and attention

反常識(shí):裝修千萬不這樣做，否則白花幾萬塊!

Counter common sense: Never do this for decoration, otherwise it will cost tens of thousands of dollars in vain!

揭秘爆料:裝修行業(yè)到底有多少黑幕?

Uncover Secrets: How Many Black Secrets Are There in the Decoration Industry?

對(duì)比突出:離開百萬年薪到小縣城開裝修公司是什么體驗(yàn)?

Highlight the comparison: What is the experience of leaving a million yuan annual salary to open a decoration company in a small county town?

二：內(nèi)容三高法則

2： The Three High Rules of Content

短視頻內(nèi)容三高法則:高濃度展示、高密度聚焦、高強(qiáng)度觸達(dá)高濃度展示:直接切入主題、快速展示視頻內(nèi)容高密度聚焦:內(nèi)容要簡(jiǎn)單、單一，才能快速講透高強(qiáng)度觸達(dá):賬號(hào)要垂直、風(fēng)格統(tǒng)一，才能形成粉絲。

The Three High Rules for Short Video Content: High Density Display, High Density Focusing, and High Intensity Touching. High Density Display: Directly Enter the Theme and Quickly Display Video Content. High Density Focusing: The content should be simple and single in order to quickly communicate. High Intensity Touching: The account should be vertical and have a unified style to form fans.

三：搞笑+種草法則

3： Funny+Grass Planting Rules

內(nèi)容不再局限單一領(lǐng)域，而是采用XX+XX內(nèi)容創(chuàng)新，其中“搞笑+種草”是受歡迎的方式，既滿足了觀眾娛樂需求又滿足了自己的帶貨需求

The content is no longer limited to a single field, but adopts XX+XX content innovation. Among them, "Fun+Grass Planting" is a popular way to meet both the entertainment needs of the audience and their own shopping needs

四：追劇模式法則

4： Chasing mode rules

內(nèi)容不再局限單一領(lǐng)域，而是采用XX+XX內(nèi)容創(chuàng)新，其中“搞笑+種草”是受歡迎的方式，既滿足了觀眾娛樂需求又滿足了自己的帶貨需求

The content is no longer limited to a single field, but adopts XX+XX content innovation. Among them, "Fun+Grass Planting" is a popular way to meet both the entertainment needs of the audience and their own shopping needs

五：真人屬性法則

5： Rule of Human Attribute

一個(gè)優(yōu)質(zhì)的短視頻賬號(hào)不僅能吸引觀眾注意力，還能培養(yǎng)自己的粉絲，展示人設(shè)。賬號(hào)和人設(shè)融在一起形成個(gè)人IP。以后跨平臺(tái)，個(gè)人的人設(shè)魅力會(huì)為平臺(tái)反引流

A high-quality short video account not only attracts audience attention, but also cultivates its own fans and showcases its personality. The account and personal settings are integrated to form a personal IP. In the future, cross platform, personal persona charm will reverse flow for the platform

本文由山東短視頻運(yùn)營(yíng)友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊:http://m.234355.com真誠(chéng)的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識(shí)我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請(qǐng)期待.

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